Oude mobieltjes bevatten goud. En iedereen houdt van goud. Daarom maken wij supermooie circulaire sieraden, gemaakt van gerecycled e-waste.
Wij geloven in een wereld zonder afval (nowa staat voor no waste). Onze missie is om mensen bewust te maken van het belang en van de gaafheid van recycling. We willen met een ontzettend mooi product ontzettend veel mensen bereiken: een circulair sieraad met een verhaal.
Let us introduce ourselves. We are Joyce, Josette and Mickey. We are the founders of nowa, a spin-off of the social enterprise Closing the Loop together with designer Mickey Philips. Our golden story People love jewelry, we always have. However, as you may know, gold mining is one of the most environmentally destructive forms of mining (fout goud). On the other hand people love electronics, look at the long queues trying to get the first new I Phone. On average a Dutch household has 2 or 3 old mobile phones put away somewhere in a drawer. While mobile phones, and other types of electronics, contain scarce metals, like gold. CBS estimated that €27.000.000 of gold disappears in Dutch waste management burning ovens, because people throw away their electronics with their regular trash. This has to change, thought Joyce, Josette and Mickey. That’s why they are setting up the first jewelry line in the world made from recycled e-waste. nowa focuses on earrings, because we believe our golden story is worth listening to. nowa is a golden combination between creating awareness for the growing e-waste problem and making the jewelry industry more beautiful. Background information Our waste is worth money. Recovering it has started up a new global industry worth billions. It is called Urban Mining and it appears to be the solution for many of our environmental problems and our energy needs. And it is hot. A ton of broken mobile phones, computers or other electronic waste contains sixty times the amount of gold a ton of gold ore has. Moreover, it is easier to get at. It is estimated that 30 to 40 percent of total world demand for rare metals can be covered by urban mining and this is only the beginning. Urban Mining has a different, almost hilarious consequence: for years we have dumped our electronic waste in developing countries, with our eyes closed. There, it was to be recycled. But in Africa only one quarter of the gold, platinum and coltan is recovered whereas the newest technology in Belgium recovers almost 99 percent. So somewhere there’s a profit to be made. Closing the Loop is buying up dead mobile phones that we have dumped in developing countries making our waste a desirable sales item over there. The principle of urban mining seems the solution for many of our environmental problems and our energy need. It creates a new recycling industry, gets rid of our waste for us and presents developing countries with a new business model. That’s why Joyce and Josette, both working at Closing the Loop, decided that there should be jewelry made from e-waste. Why? Because they believe that waste should not be wasted. Jewelry made from e-waste. Jewelry with a story, a golden story.
Investeerders, advies over ons prijsmodel en media-aandacht
Het design van ons circulaire sieraad is klaar, de website en social media kanalen zijn volgende week allemaal klaar. Het productieproces is in kaart gebracht maar daar moeten we wel nog een slag mee maken. En we hebben een prijsmodel maar daar zouden we graag advies van een expert in willen.